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Redefining Loyalty in the Freelance Era

Navigating the Evolution of Employee Loyalty in a Freelance Economy

Natalia Sycheva on stage at IR Global 2024

In her thought-provoking keynote speech at the IR Global 'On the road' conference on February 22nd, Natalia Sycheva illuminated the significant shifts occurring in the contemporary workforce landscape, particularly regarding the concept of loyalty. Traditionally, loyalty was gauged solely by an employee's tenure at a company, but Natalia emphasized that today's loyalty is defined by the tangible impact an individual makes and the quality of the relationship with their employer. Discover further insights on this topic by delving into this link.


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